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FORTED - UPSKILLING

Green marketing

TRAINING PATHS

The training courses offered by Sistemi Formativi Confindustria under the GOL program consist of 8 courses and fall within the following Paths:

PATH 2 – “Upskilling” Update

The project by SFC is called Forted and includes the following courses: 

  • Intervention 1: "GREEN MARKETING", 50 hours;
  • Intervention 2: "DIGITAL CONTENT CREATION", 100 hours;
  • Intervention 3: "EXCEL 1st AND 2nd LEVEL",50 hours. 

PATH 3 – "Reskilling"

The project by SFC is called Forted and includes the following courses: 

  • Intervention 1: "ENERGY MANAGEMENT",150 hours;
  • Intervention 2: "CYBERSECURITY AND ETHICAL HACKER", 150 hours.

If you are interested, you can directly contact your Employment Center (CPI) to schedule an appointment for the GOL interview. If you meet all the requirements, you will be assigned to one of the Paths and you can communicate to the operator your desire to participate in the activities planned with SFC.
To enroll in the courses and obtain further information, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..
The courses will take place upon reaching the minimum number of participants.

  • TITLE
    Green marketing
  • TARGET AUDIENCE
    Unemployed individuals
  • OBJECTIVES
    The main objective of the training course is to develop updated knowledge and skills in the principles and techniques of sustainable marketing, with particular reference to green advertising.
  • METHODOLOGIES EMPLOYED

    The training intervention will be conducted as follows:

    • In-person lessons, with a maximum duration of 4 hours each, covering 50% of the total course hours;
    • Synchronous Distance Learning (FAD) for the remaining 50% of the total course hours.
  • DURATION

    50 hours

  • CERTIFICATE/CERTIFICATION

    Certificate of attendance

  • INFORMATION

    To enroll in the course or for further information, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

The professional figures who would benefit most from this type of course are those already active or oriented towards the following areas:

  • Marketing: This course can help marketers develop their skills in areas such as market research, campaign planning, and social media marketing.
  • Business Communication: This course can help professionals improve their written and verbal communication skills, as well as their ability to create effective presentations.
  • Social Media Management: This course can teach professionals how to use social media platforms to reach their target audience and achieve their business goals.
  • Advertising Specialist (ADV): This course can help advertising professionals learn how to create and execute effective advertising campaigns.
  • Creator: This course can help creators develop their skills in areas such as content creation, storytelling, and video production.
  • Digital Marketing Specialist: This course can help digital marketing professionals learn how to use digital channels to reach their target audience and achieve their business goals.

COURSE CONTENTS

MODULE 1

  • Fundamental Principles: Transparency and Accountability;
  • Establishing a Consistent and Credible Strategy.

MODULE 2

  • Importance of Sustainable Marketing in Business;
  • Case Studies of Big.Cop in Green Advertising.