In 2019, SFC, in collaboration with Confindustria's Brand Identity Area, launched a new structured training program with the goal of transferring marketing tools to the Confindustria System and improving communication capabilities with both member and non-member companies, leading to an increased attractiveness of the System. This program is called MarkeTHINK!

Thanks to the engagement of all association personnel, not just marketing specialists, involved in the project, this program proposes a new way of thinking about marketing as a management philosophy to:

1. Ensure the collective creation of value.
2. Provide the necessary tools to align the organization with the market.
3. Improve communication skills with businesses.

The program follows an annual schedule, consists of multiple sessions, and pursues the following objectives:

1. Strengthen awareness of the fundamental role of marketing within the associative system.
2. Promote a marketing-oriented culture.
3. Ensure the engagement of all association personnel in the collective creation of value.
4. Delve into more technical content aimed at increasing advocacy for the confederal System.