As part of the project for the "Survey, analysis, and design of training modules for the regional fashion system," promoted by the Puglia Region in collaboration with the Regional Agency for Technology and Innovation (ARTI), where Confindustria Training Systems is the implementing subject, in partnership with Spegea (lead partner) and Ecoteam, a call has just been published dedicated to companies in the Fashion sector located in the Puglia region. This call will select five companies in the fashion system to undergo a progressive internationalization process in the Chinese market.

The initiative aims to design a regional training offering that is increasingly aligned with the needs of the production system, defining experimental training interventions to seize opportunities related to national and global economic trends. The selected companies will be involved in an experimental path that will include the following phases:

1. Design and delivery of specialized training modules aimed at repositioning in the Chinese luxury market (the world's leading fashion market). This will focus particularly on social media management and cross-border e-commerce trade strategies. The activities will be carried out through a learning-by-doing approach, with the final output being the activation of official accounts for the five pilot fashion brands on major Chinese social media platforms to promote their products.

2. Testing of the official accounts and support for the five pilot companies.

For more information, you can download the tender notice and complete documentation to apply by January 20, 2021:

• Tender Notice for Company Selection
• Attachment 1: Self-Certification of Requirements
• Participation Application
• Privacy Information